Now with AI-powered shaping

Ship features, not chaos

The Shape Up tool for teams who ship. Transform raw ideas into well-scoped pitches, place strategic bets, and deliver on time.

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Features

Track progress at a glance

See ideas flow from discovery to shipped features. Real-time stats show exactly where everything stands.

Commit with confidence

Review shaped pitches, commit to cycles, and track build progress. One-click to start building.

Shape pitches visually

Kanban-style board for pitches. Drag between columns as ideas evolve from draft to shipped.

Never miss a beat

Chronological activity feed shows every update. Know what happened and when, across your entire team.

AI-powered shaping

Let AI help you shape raw ideas into well-defined pitches. Get suggestions for problem framing, appetite sizing, and solution boundaries.

Capture ideas anywhere

Collect raw feedback from users, support tickets, and competitive research. Validate ideas before investing time in shaping them.

Fixed-time cycles

Work in focused 2-6 week cycles. No endless sprints. Ship what matters, then decide what's next.

Export & import data

Full data portability. Export your ideas, pitches, and cycles anytime. Import from backups or migrate between organizations.

Simple pricing

Start free, upgrade when you need more

Free — $0/month

For small teams getting started

  • 1 member
  • 100 ideas
  • 25 pitches
  • 5 cycles
  • Basic shaping
Get started

Pro — $9/user/month

For teams who ship seriously

  • Unlimited members
  • Unlimited cycles
  • AI shaping assistant
  • Generate Pitch from Transcripts
  • AI Agents Chat
  • AI Sessions Cost Tracking
  • Priority support
  • Advanced analytics
  • Custom workflows
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Questions

What is Shape Up?

A product development methodology from Basecamp. Instead of endless backlogs and estimation theater, you shape ideas into clear pitches, bet on what to build, and ship in fixed cycles.

How is a pitch different from a spec?

Pitches define appetite (how much time it's worth) not estimates (how long it'll take). You set the budget upfront, then scope the solution to fit. No more runaway projects.

What if we don't finish in time?

That's the point. Fixed time, variable scope. If it doesn't ship in the cycle, you re-evaluate. No extensions, no death marches. Just honest trade-offs.

Can my team start today?

Yes. Create a pitch for your next feature idea, bet on it, and start building. ShapePitch handles the workflow. No training required.

Ready to ship?

Join teams who've stopped spinning and started shipping.

Start free today